You Are Not Your User: How to Test (and Improve) the Usability of Your Website (With Zero Budget)

Usability Testing allows designers and webmasters not only to observe how users engage websites, but also understand their thought patterns and needs. This feedback gives focused direction on how to make websites easier to use and it doesn’t have to cost a dime.

In this  presentation you will learn why testing is important, how to prepare and conduct testing sessions and how to use test results to inform crucial website design and content decisions  – all without a budget.

Sources and Additional Resources

Workforce & Economic Development Website

  • Client: Dallas County Community College District (DCCCD), Dept. of Workforce & Economic Development
  • Target audiences:
    • Business owners, industry leaders in the greater DFW area
    • Business owners, industry leaders
  • Goals: Showcase how the department meets the needs of the target audiences and draw connections between the workforce the colleges of DCCCD produce
  • My roles/responsibilities in this project:
    • Project manager
    • Information architecture
    • Content strategy
    • Interface designer
    • Visual designer

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Unified Student Experience (USE) Website

  • Client: Dallas County Community College District (DCCCD)
  • Target audiences:
    • Students, prospective
  • Goals:
    • Integrate nine higher education websites  (with different designs, navigation and platforms) into one cohesive portal
    • Design navigation and web elements to intuitively aid the user in finding the information they seek
    • Allow the different colleges to retain some sort of branding elements on their sites
  • My roles/responsibilities in this project:
    • UX researcher
    • Interface designer
    • Visual designer

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Campus Snapchat Geofilters

  • Client: Dallas County Community College District (DCCCD), Social Media Team
  • Target audiences:
    • Students, current and prospective who are actively engaged in social media
  • Goals: Provide an engaging and fun way for students to interact with DCCCD colleges via Snapchat
  • My roles/responsibilities in this project:
    • Digital artist

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Illustrated Campuses

  • Client: Dallas County Community College District (DCCCD), Marketing & Communications
  • Target audiences:
    • Students: potential and current
  • Goals: Show how all of the colleges of DCCCD work and exist together
  • Key messaging: It was important to do this in a light-hearted and energetic tone.
  • My roles/responsibilities in this project:
    • Concept
    • Illustration
    • Vector art

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