When Dallas College, then DCCCD, pivoted to virtual learning at the start of the COVID-19 pandemic, the Student Resources web page was hastily re-edited and re-packaged as the “Virtual Student Resources.” Although there were visual improvements to the page, it began to lose a clear focus and purpose, which previously was: being the doorway and directory to all student services and resources at Dallas College.
There were now over 20 different content editors, web designers, and developers, on eight separate teams, all making edits and creating pages on one website. The duplication of efforts resulted in constantly reinventing the wheel only to produce pages that were inconsistent and at times, confusing.
We needed to create guidelines and standards.
Studying the Student Resources and Services Page Background Organization: Dallas College Product: Student Resources and Services page (Dallas College Website) Timeline: Sept. to Nov. 2021 Our team was beginning to receive feedback that […]
In 2019, DCCCD (Dallas County Community College District) announced that they would be moving from seven independently accredited colleges to one, unified college in 2020. While this new college would be under a different name and updated brand, the services we offered and the value we provided to the community would remain the same. And the new home page would need to tell this story in a cohesive, impactful way.
This presentation will walk you through how we transformed the marketing pages for 100 programs across 7 colleges from a disjointed mess into a streamlined user experience that provides greater value to students. Along the way we discovered an empathy-driven methodology called Design Thinking.
This presentation will walk you through how we transformed the marketing pages for 100 programs across 7 colleges from a disjointed mess into a streamlined user experience that provides greater value to students. Along the way we discovered an empathy-driven methodology called Design Thinking.
Client: Dallas County Community College District (DCCCD) Target audiences: Students, prospective Goals: Integrate nine higher education websites (with different designs, navigation and platforms) into one cohesive portal Design navigation and web […]
Client: Dallas County Community College District (DCCCD), Marketing & Communications Target audiences: Students: potential and current Goals: Show how all of the colleges of DCCCD work and exist together Key messaging: […]
