Dallas College Home Page

Full case study coming soon.


THE PROBLEM

  • Old design was too disoriented
  • No focus
  • How to transition from a district home page to a college home page
  • Aggregate and prioritize the goals of the college
Screenshot of the old home page
Screenshot of the old home page

My Role

  • Led project
  • Led meetings, discussions, and workshops
  • Delegated work for content and design
  • Synthesized all feedback and input
  • Contributed to design, led designers who contributed
  • Built prototypes
  • Coded page and implemented

The Process

  • Collect and analyze behavior data
  • Leverage student feedback, and card sorts from previous projects
  • Establish audiences, user needs, and marketing goals
  • Work with marketing colleagues to refine goals and gather more feedback
  • Develop the story of Dallas College
  • Work with visual designers to collect input and make decisions on surface designs
Our overarching marketing goals were to attract, engage, convert, and support/retain

The Solution

  • Focus on how Dallas College serves everyone
  • Put students at the focus of the design
  • Lots of white space and large visuals to let the page breathe
  • Ordered content to lead them through what Dallas College has to offer