Luis R. Merino – Visual Communicator. Experience Designer. User Advocate. Creative Problem Solver.

Workforce & Economic Development Website

Client: Dallas County Community College District (DCCCD), Dept. of Workforce & Economic Development
Target audiences:
- Business owners, industry leaders in the greater DFW area
- Business owners, industry leaders
Goals: Showcase how the department meets the needs of the target audiences and draw connections between the workforce the colleges of DCCCD produce
My roles/responsibilities in this project:
- Project manager
- Information architecture
- Content strategy
- Interface designer
- Visual designer

Client: Dallas County Community College District (DCCCD)
Target audiences:
- General DFW community and individuals
- Baseball fans
Goals: Communicate a positive baseball-themed message about DCCCD
My roles/responsibilities in this project:
- Visual designer
- Motion designer

Client: Dallas County Community College District (DCCCD)
Target audiences:
- Students, prospective
Goals:
- Integrate nine higher education websites (with different designs, navigation and platforms) into one cohesive portal
- Design navigation and web elements to intuitively aid the user in finding the information they seek
- Allow the different colleges to retain some sort of branding elements on their sites
My roles/responsibilities in this project:
- UX researcher
- Interface designer
- Visual designer

Client: Dallas County Community College District (DCCCD), Marketing & Communications
Target audiences:
- Students: potential and current
Goals: Show how all of the colleges of DCCCD work and exist together
Key messaging: It was important to do this in a light-hearted and energetic tone.
My roles/responsibilities in this project:
- Concept
- Illustration
- Vector art