Luis Merino

3 Things About Me…

  • Creative problem-solving energizes me. I thrive on crafting human-centered experiences and telling meaningful stories through design.
  • I’m all about teamwork and team-building. Trust, collaboration, innovation, and empathy are key.
  • Visuals are my love language. Lists, bullets, and GIFs are my jam.

Case Studies of My Work

Bridging the Gap in Diabetes Education for Rural Texans

Research & Strategy Case Study – Endomd

Focusing on tackling diabetes management challenges in rural Texas, we devised a four-point strategic plan through various research methods to lay the foundation for future web and community-based resources.

Improving Access to Student Services

UX Case Study – Dallas College

Through research, testing, and ideation, I led a project where we created a new, concise introduction to commonly used services for prospective students, and a complete listing and filtering tool for current students.

Optimizing Usability and Workflow

Design System Case Study – Dallas College

I created the PEGASUS Design System to standardize web design at Dallas College and is based on the concepts of Atomic Design.

Unifying Seven College Homepages Into One Cohesive Story

UX Case Study – Dallas College

I led the redesign of Dallas College’s homepage in 2020, showcasing the transition from multiple institutions to a unified college.

Videos of My Conference Presentations

Six Ways to Level Up Your Team’s UX Game

HighedWeb Conference 2023

Despite resource limitations, colleges can benefit from user experience design as it’s not just about screens and interfaces, but also a mindset, and this session offers six effective strategies that the Dallas College web team used to improve student services accessibility.

Empathy and Design Thinking

HighedWeb Conference 2020

Following a chaotic website migration, the Dallas County Community College District’s eight web teams unified around the goal of prioritizing student needs and used Design Thinking to streamline program marketing pages, resulting in a more cohesive and user-centered experience.