UX & Product Design Leader with over 20+ years of design experience, including 10 years leading human-centered digital experiences, growing UX maturity, developing designers, and building psychologically healthy teams and cultures.
Skilled at raising design quality, coaching teams, building strong partnerships with product, engineering, and marketing, and connecting research, data, and design systems to measurable outcomes.
Professional Experience
Product Design Manager
9/2025-Now
Baylor Scott & White Health
Read Description
- Hired 10 senior- and mid-level designers; managing 7 direct and 2 indirect reports; providing new hire onboarding, coaching, feedback, prioritization support, and design leadership across a distributed product environment
- Scaled design capacity, team operations, and design system governance in support of a mobile and web B2B2C digital health portfolio (2025) achieving top-quartile experience performance (84% CSAT), 60–75% clinical improvement rates, and expansion from 3 pilot programs to 7-product employer adoption impacting thousands of members (in full partnership with CX researchers)
- Earned an average of 4.9/5 rating from all direct reports (2026) for creating psychological safety, trust, collaboration, and design excellence
Product Design Lead
9/2024-5/2025
Baylor Scott & White Health
Read Description
- Led product strategy and UX design for customer-facing healthcare products, partnering cross-functionally to improve access to AI care navigation chat experience (2025) by 27%
- Facilitated cross-functional Design Sprint that aligned design, product, and research teams around customer needs and accelerated delivery of a net-new Allergy Care MVP (2025) by 3 sprints
Director of Digital Experience
7/2021-8/2024
Read Description
- Advanced UX maturity and culture (human-centered research, design, usability testing) across digital team and leveraged data, user feedback, testing, and results to improve digital experience for students, employees, and partners
- Established effective relationships and communication with cross-functional partners at all levels, through leading collaborative workshops and delivering impactful presentations, resulting in overarching solutions that aligned with organizational needs and goals
- Led cross-functional research and discovery collaboration for student resource directory (2022), which met goals of increasing traffic to resources by 26% and to admissions by 48%
- Developed college’s design system (2021), amplifying new brand and increasing team efficiency in wireframing and development while greatly reducing UI and accessibility issues
- Led, coached, and motivated a diverse team of 8 designer/developers responsible for visual UI design, information design and architecture, strategy, usability, UX, accessibility, and governance of content-rich, 5,500-page college website
Design Strategist and Architect
3/2023-5/2023
EndoMD Initiative
Read Description
- Leveraged eight key research insights to build a strategy with five pillars that drove the strategy and foundation for diabetes education website aimed at rural North Texans.
- Applied strategy to rebuild the 63-page information architecture into a streamlined new structure based upon the five phases of the customer journey.
Asst. Director of Digital Experience
5/2018-6/2021
Read Description
- Managed the web team responsible for front-end development, accessibility, UX design, and analytics, while upholding a high level of customer service for internal stakeholders through various internal and external web projects
- Led and primarily contributed to the design, development, research, and collaboration for the new Dallas College Website (2020), improving: average homepage load time (4.3 to 3.0 seconds), click rate on home directly to apply (0.1% to 1.0%), and traffic on apply page (1.6% of all visits to 3.1%)
- Collaborated with cross-functional content, graphics, and IT teams on dozens of digital projects
Rich Media Developer/Producer
6/2015-5/2018
Dallas College (Dallas County Community College District)
Read Description
- Developed graphics, videos, and interfaces for websites, intranet, mobile app, and email as well as designing graphics, video, and other digital media for marketing the district
- Primary designer for the Unified Student Experience Project (2017), which met the business goal of establishing a cohesive digital experience between eight websites
Skills & Proficiencies
Design Vision & Product Quality
- UX strategy
- Product design direction
- Design critique
- Human-centered design
- Journey mapping
- Information architecture
- User flows
- Wireframing
- Prototyping
- UI design
- Visual storytelling
- Accessibility and inclusive design
People Leadership & Designer Growth
- Team leadership and management
- Design coaching
- Mentorship
- Career development
- Feedback and critique · Psychological safety
- Servant leadership
- Stakeholder management and empathy
Information architecture and information design - Team culture
- Workload prioritization
Cross-functional Product Strategy
- Cross-functional collaboration
- Product strategy
- Stakeholder alignment
- Executive communication
- Workshop facilitation
- Strategic storytelling
- Research synthesis
- Data-informed decision-making
- Design advocacy
- Presentation and public speaking
UX Operations, Systems & Tools
- Design systems
- UX maturity building
- Design process development
- Governance
- Usability testing
- Competitive analysis
- Research planning
- ChatGPT, Copilot, Claude
- Figma, FigJam
- Miro, Mural
- Adobe
- WCAG 2.2
Education
Master of Arts, Interaction Design
2023-2026
University of North Texas
Bachelor of Science, Digital Media
2007-2011
Utah Valley University
Honors & Accomplishments
Employee of the Year
Dallas College
2017
Innovation of the Year (Finalist)
Dallas College
2018
Capstone of the Year
UNT IxD Masters
2025
Best Presentation in Track
HighEdWeb Conference
2024
Best Presentation in Track
HighEdWeb Conference
2020
Best Presentation in Track
HighEdWeb Conference
2020