I am a creative problem solver and visual communicator who is passionate about designing seamless digital experiences that anticipate user needs and strategically tell a story. I live for building and leading effective teams through trust, collaboration, innovation, and empathy.
Professional Experience
Product Design Manager
9/2025-Now
Baylor Scott & White Health
Read Description
- Built and scaled a product design team for the organization’s B2B2C portfolio (2025), hiring 10 senior and lead-level designers to staff 7 cross-functional squads
- Managed 7 direct reports and 2 indirect reports, providing new hire onboarding, coaching, feedback, prioritization support, and design leadership across a distributed product environment
Product Design Lead
9/2024-5/2025
Baylor Scott & White Health
Read Description
- Led product strategy and UX design for customer-facing healthcare products, partnering cross-functionally to improve access to AI care navigation chat experience (2025) by 27%
- Facilitated cross-functional Design Sprint that aligned design, product, and research teams around customer needs and accelerated delivery of a net-new Allergy Care MVP (2025) by 3 sprints
Director of Digital Experience
7/2021-8/2024
Read Description
- Advanced UX maturity and culture (human-centered research, design, usability testing) across digital team and leveraged data, user feedback, testing, and results to improve digital experience for students, employees, and partners
- Established effective relationships and communication with cross-functional partners at all levels, through leading collaborative workshops and delivering impactful presentations, resulting in overarching solutions that aligned with organizational needs and goals
- Led cross-functional research and discovery collaboration for student resource directory (2022), which met goals of increasing traffic to resources by 26% and to admissions by 48%
- Developed college’s design system (2021), amplifying new brand and increasing team efficiency in wireframing and development while greatly reducing UI and accessibility issues
- Led, coached, and motivated a diverse team of 8 designer/developers responsible for visual UI design, information design and architecture, strategy, usability, UX, accessibility, and governance of content-rich, 5,500-page college website
Design Strategist and Architect
3/2023-5/2023
EndoMD Initiative
Read Description
- Leveraged eight key research insights to build a strategy with five pillars that drove the strategy and foundation for diabetes education website aimed at rural North Texans.
- Applied strategy to rebuild the 63-page information architecture into a streamlined new structure based upon the five phases of the customer journey.
Asst. Director of Digital Experience
5/2018-6/2021
Read Description
- Managed the web team responsible for front-end development, accessibility, UX design, and analytics, while upholding a high level of customer service for internal stakeholders through various internal and external web projects
- Led and primarily contributed to the design, development, research, and collaboration for the new Dallas College Website (2020), improving: average homepage load time (4.3 to 3.0 seconds), click rate on home directly to apply (0.1% to 1.0%), and traffic on apply page (1.6% of all visits to 3.1%)
- Collaborated with cross-functional content, graphics, and IT teams on dozens of digital projects
Rich Media Developer/Producer
6/2015-5/2018
Dallas College (Dallas County Community College District)
Read Description
- Developed graphics, videos, and interfaces for websites, intranet, mobile app, and email as well as designing graphics, video, and other digital media for marketing the district
- Primary designer for the Unified Student Experience Project (2017), which met the business goal of establishing a cohesive digital experience between eight websites
Skills & Proficiencies
Design Vision & Product Quality
- UX strategy
- Product design direction
- Design critique
- Human-centered design
- Journey mapping
- Information architecture
- User flows
- Wireframing
- Prototyping
- UI design
- Visual storytelling
- Accessibility and inclusive design
People Leadership & Designer Growth
- Team leadership and management
- Design coaching
- Mentorship
- Career development
- Feedback and critique · Psychological safety
- Servant leadership
- Stakeholder management and empathy
Information architecture and information design - Team culture
- Workload prioritization
Cross-functional Product Strategy
- Cross-functional collaboration
- Product strategy
- Stakeholder alignment
- Executive communication
- Workshop facilitation
- Strategic storytelling
- Research synthesis
- Data-informed decision-making
- Design advocacy
- Presentation and public speaking
UX Operations, Systems & Tools
- Design systems
- UX maturity building
- Design process development
- Governance
- Usability testing
- Competitive analysis
- Research planning
- ChatGPT, Copilot, Claude
- Figma, FigJam
- Miro, Mural
- Adobe
- WCAG 2.2
Education
Master of Arts, Interaction Design
2023-2026
University of North Texas
Bachelor of Science, Digital Media
2007-2011
Utah Valley University